Tuesday, December 28, 2010

High Demand for German Luxury Cars in the U.S. and China


Germany’s car market has definitely seen better days, as sales in the first 11 months of 2010 are down 25.2% compared to the same period last year. However, strong demand for luxury cars in the U.S. and China is keeping premium automakers like Audi, BMW and Mercedes-Benz busy during the holiday season and, most importantly, profitable.

“2010 was expected to be a tough year all round” John Lawson, a London-based analyst at Citi Investment Research, wrote in a report. “But rich China sales have leapt (and) foreign exchange has been very supportive”.

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