This catchy print ad for the recently facelifted Mercedes-Benz SL Roadster was created by the Brazilian advertising agency, Ponto de Criacao. The caption reads: “Men talk about women, sports and cars. Women talk about men inside sports cars”. Playful and witty it may be, but on the other hand, isn’t it like saying that the SL is the ultimate driving machine for an incapable and totally insecure male?Tuesday, June 24, 2008
2009 Mercedes-Benz SL Advert For The Insecure
This catchy print ad for the recently facelifted Mercedes-Benz SL Roadster was created by the Brazilian advertising agency, Ponto de Criacao. The caption reads: “Men talk about women, sports and cars. Women talk about men inside sports cars”. Playful and witty it may be, but on the other hand, isn’t it like saying that the SL is the ultimate driving machine for an incapable and totally insecure male?
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No, it's not... The male driving it could be totally secure in every way and evidently capable enough to afford the new SL (a Merc is not cheap)but will be able to feel even more like a boss because women are talking about him... Look up Packard's theory of needs in relation to advertising, this ad falls under the ego gratification aspect...
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