The combined-dealerships will be known as Lancia throughout mainland Europe and Chrysler in the UK. The reason for that is Chrysler is currently established in the UK, while Lancia is not.
Sunday, May 23, 2010
Fiat Starts Combining Lancia and Chrysler Networks in Europe
In the continuing process of reorganizing Chrysler and Lancia, Fiat will be working to combine both brands' dealership and supply networks throughout Europe.
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