Geneva Preshow: Rolls-Royce 102EX EV Study Might Just have the Largest Passenger Car Battery...in the World

Rolls-Royce has pulled the wraps off the next vehicle in its EX concept series, the 102EX (AKA Phantom Experimental Electric). The 102EX is meant to gauge reactions and opinions from the firm's clientele, shareholders, and the general public in regards to a Roller with a non-traditional drive train. As the 102EX is strictly a concept, Rolls-Royce hopes to resolve any issues that people might have with an all-electric - or any non-traditionally powered - Rolls.

Going back to the RR playbook, customers are the most important people to the Spirit of Ecstasy. Therefore, the manufacturer wants to be sure that expectations are met, not too much extra effort has to be put into ownership ("acceptable range...without frequent recharging"), and a proper Rolls-Royce ownership experience is provided.

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Geneva Preshow: Rolls Royce Phantom 102EX with Full-Electric Drive

Rolls Royce will be showcasing a one-off, fully electric powered Phantom at the Geneva Motor Show on 1 March 2011. The British automaker said the car will serve as a working test bed to explore the feasibility of battery-powered Rolls Royce models in the near future.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

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Anything but Ordinary: Jeremy Westerlund’s Rolls-Royce Apparition

In my opinion, über-luxury sedans are a little bit staid. Yes, from an engineering standpoint they are all very impressive and the technology incorporated into them is often state-of-the-art. You have to admit, though, that very few of us would drool over a Maybach the way you’d drool over a Lamborghini. Even the unshakable Rolls-Royce Phantom, the last word in personal luxury, is a little...well, dull.

So when a student designer like Jeremy Westerlund comes along with a design as interesting and unique as the Rolls Royce Apparition, all you can do is stare. Here is a personal limousine that, if it were built, would be 23 feet long. A car that features yacht-like styling and mahogany inserts on the wheels.

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DC Design's Rolls Royce Meets Nissan 350Z Coupe up for Grabs

We won't even ask you if you remember DC Comics Design's coach-built Rolls Royce Coupe (how can one forget such a gem...), so let's cut to the chase and tell you that the one-off creation by the Indian designer Dilip Chhabria has been listed for sale by a London-based company at a whopping £750,000, equal to US$1,176,000 or €865,000 at today's exchange rates.

The Rolls Royce Coupe, nicknamed "The Black Ruby", is something like bad taste Batmobile meets Nissan 350Z after crashing out with a Maybach Exelero.

According to the seller, the Rolls Royce-based model that comes complete with Ferrari Enzo-style doors, was originally created by the Indian-based designing firm for a Maharajah for his private collection. More photos after the break.

Thanks to Christopher for the tip! - Link: Sparkscars

Rolls Royce 200EX: Baby Rolls to get New 6.6-Liter V12 Turbo with over 500HP

Rolls-Royce CEO, Tom Purves announced new details on the firm's forthcoming entry-level 'baby' sedan that was previewed in Geneva in early March as the near-production 200EX concept, at a press conference in New York where the car is currently being shown to potential customers on the first leg of a world tour. Codenamed PR4, the four-door luxury sedan will be powered by a brand new 6.6-liter turbocharged V12 engine unique to Rolls-Royce delivering an output in excess of 507 horsepower.

The new V12 engine that is also said to find its way under the bonnet of the latest generation BMW 7-Series, will be matted to an 8-speed automatic ZF gearbox. The British firm claims that the new drive-train will significantly improve fuel and CO2 efficiency over the larger Phantom series of cars.

Speaking at the event, Tom Purves said, "There has been a great deal of interest in this car since we first talked about producing a new model series in the autumn of 2006 and the reaction 200EX received at its unveiling at Geneva was very positive. As we move another step closer to the start of production at Goodwood, it is exciting to be able to share some of the specific technical details with customers and the media."

"The RR4 will deliver an authentic Rolls-Royce experience to owners, so expect peerless comfort and build quality. However, we have consciously engineered this car to be more involving and dynamic for those owners around the world that will wish to drive it themselves," he concluded.

The production version of the 200EX concept will be officially revealed at this September's Frankfurt Show with sales commencing in early 2010.